Premium virgin hair
Selected virgin hair helps the finished colour retain texture, movement and useful service life.
What is PureLift Hair?
PureLift Hair is a pre-lightened, undyed collection where natural melanin is lifted to different levels. It creates a clean base for custom colouring while preserving a healthy, luminous appearance.
Made for custom colour
The lifted starting shades give professional colourists a more predictable canvas for bespoke work.
Avoid unnecessary bleaching
Further bleaching is not recommended; plan the target shade and colour process with a trained stylist.
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What is PureLift Hair?
More and more people are choosing alternative hair to elevate their look and style! One of the biggest challenges with alternative hair is finding the perfect color match. Are you experiencing the same problem? Discover our new PureLift Hair Collection, designed to make color matching effortless!
PureLift Hair is a pre-lightened, undyed hair collection where the hair’s natural melanin is lifted to varying degrees, creating a range of natural shades. This process preserves the hair’s integrity, providing a perfect base for custom coloring while maintaining a healthy, luminous look.
Why PureLift Hair?
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FAQ
What type of hair do you use for your PureLift Hair Collection? We use premium virgin hair for our PureLift Hair Collection, ensuring that even after coloring, the hair maintains excellent texture and durability.
What is the expected lifespan of the PureLift Hair Collection extensions? Based on our testing, PureLift Hair Color products last about three months longer than finished extensions of similar quality. However, the lifespan ultimately depends on the stylist's coloring technique and how well the client cares for the hair.
Can l still bleach the hair? We do not recommend further bleaching
How do I choose the PureLift Hair? Be sure to select a PureLift Hair that is close to your desired color goal. If the color difference between the PureLift Hair and your desired color goal is too significant, the dyed hair may fade more easily.
Be sure to select a PureLift Hair that is close to your desired color goal. If the color difference between the PureLift Hair and your desired color goal is too significant, the dyed hair may fade more easily.
Can you use any PureLift Hair to dye the hair a different color? Choose a PureLift Hair close to your desired color goal. If the color difference is too large, the dyed hair may fade more easily. Each base color can be expanded into the following shades: Click to view
Is there anything different about dyeing PureLift Hair compared to other hair? The process for coloring PureLift Hair is comparable to standard dyeing procedures. Choosing the closest PureLift Hair match to your final color goal will eliminate the need to bleach the PureLift Hair before depositing dye.